We’ve all had it happen to us: you’re at a store and have no idea where to find what you need there. You finally see someone and ask them for help. “Oh no, I don’t work here,” they say. Well, this doesn’t have to be the case. A properly branded uniform could stop this problem from happening.
While uniforms aren’t for everyone, there are other options as well. Certain retail stores or entertainment venues may want something simple, a company t-shirt paired with khaki shorts, or a tank top for outside. A service-oriented company may want to invest in polos. And both may want to invest in cold weather jackets as well, though this isn’t always an option for certain companies. But obviously if you are a bank, you wouldn’t want your employees that are handling several 6 figure loans at once to be wearing a t-shirt or tank top. In these scenarios you may want to have your employees use a name-tag, which can be metallic, colored, or other options covered in the next article.
The options for clothing for your employees are going to depend on several factors. The level of “professionalism” your staff needs to display will change what designs you will want to choose from. If you choose t-shirts there are several types of shirts that you will be able to pick. You will also need to consider how to have it printed. There is of course embroidery, which can definitely add a level of professionalism, though a little more expensive than screen-printing. Embroidery is definitely a great option for daily wear as the design will stay clear and not flake or crack, but for event shirts a slightly cheaper, screen-printed shirt may be your best bet.
Volunteer shirts shouldn’t be highly expensive, but something to consider is to use them for advertisements afterwards by having the back printed on as well. This should be done by having a small design with company purpose and contact information. For charity events, the sponsors’ logos can be printed on the back. Generally speaking, the shorts or pants that the employees will wear can be the same style, but branding on them is rare.
For the actual design, sometimes the most effective designs will not have a large amount of print or text. A great option in these scenarios is to make use of your company logo to have a small logo on the front, in the upper right, near where a shirt pocket would be. The back can be blank for more professional companies, or used to identify employees if you have a brick and mortar location. Something to remember is that uniforms should differ from promotional t-shirts in that the promotional t-shirts need to have contact information and information on some level about your product. But uniforms simply need to be used to identify employees. The color should also be selected to ensure brand design is consistent.
For more information about employee uniform options, contact RiverCity Screenprinting & Embroidery in San Marcos, TX.