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Avoiding Promotional Campaign Mishaps

There are a wide range of promotional items on the market, and every year there are a lot of new products. There are luggage and bags, writing instruments, T-shirts, glasses, mugs, notebooks, stationery, computer or electronic accessories, caps, umbrellas, polo shirts, jackets, cups, watches, and more! To find the right product that will have the most impact on your customers, follow these tips.

When it comes to planning a promotional campaign or buying promotional items, many entrepreneurs do this a bit reluctantly. The problem is that they either rarely succeed in reaching their target or they are dissatisfied with the final appearance of their promotional items. To prevent these pitfalls, remember to ask for images of the product you are buying. If a provider does not give you an image of the product you are ordering, even if their prices are low, save yourself time and don’t do business with them. Any serious distributor of promotional items will be able to offer you a clear image of the promotional item that you are buying.

You have probably heard a few horror stories about dubious quality items provided at a ridiculously low cost but that have proven disastrous in terms of color or quality, or that have been delivered with several delays. It may be that it costs you a few dollars more, but it will be worth it to buy from a high-quality provider. A professional distributor will offer to not only produce quality promotional items but will also deliver on time. Don’t buy your promotional items from a low-quality provider.

Only a few distributors control the production of their clothing or promotional items. Therefore, choose distributors who can offer you control and who have an established reputation of several years in the field. Many distributors subcontract their production and therefore they do not completely control the quality or the deadlines. Don’t do business with a broker in promotional items rather than a manufacturer.

Some distributors are active on the internet and offer sales in monthly or even weekly mailings. Unfortunately, monthly or weekly sales are almost always for a lower quality product. The majority of these promotional distributors simply apply your company’s logo on an object. Do not be fooled. By systematically buying these sales you could fail achieve the quality necessary to connect with your target audience and get stuck with promotional items you don’t need. Avoid choosing a low price at the expense of the quality of the product. With regards to these sale prices, nearly all distributors can offer them to you if you ask.

In order for your promotional advisor to advise you in the best possible way, you should allow the creative department (for those who have one) to look at your needs and offer you the right solutions. Give yourself a few months in the case of massive productions, or a few weeks in the case of smaller amounts, to achieve the best results from your order. Start planning your purchases well in advance to get the best results from your promotional campaign.

Interested in learning more about promotional items for your company or program? Feel free to contact RiverCity Screenprinting & Embroidery in San Marcos, TX.

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